Spire Rocket

This is a recent piece from my portfolio. I made this video for Squeez orange juice as part of a competition. The goal here was to produce a viral, that would be sent around Irish social networks and promote Squeez orange juice. I had the idea of turning the Spire into a rocket, which would be transformed as soon as it had some of that sweet juice. This was made using a mini dv cam and I did all the special effects in Adobe After Effects. Enjoy!

Viral from dan oneill on Vimeo.